Today we visit Sainsbury's Contact Lenses. It is a page rank 5 site written in PHP by ominor.com, with decent speed and nice SEO URLs. I really like the design - simple, clear, and correct. The only major problem that I see is the lack of search. I think I'll have a chat with the guys from Ominor - I really like their work.
On this site, it's impossible to buy one box of 1 Day Acuvue (which will be a major problem for some buyers), so let's compare their minimum amount with that of VisionDirect.co.uk. Hmmm, the checkout process is not what I expected, but it's OK. Also, they have free shipping in the UK (like VisionDirect.co.uk), so they have a lot more price transparency than places like Coastal Contacts.
However, as with all the sites that I look at, Sainsbury loses to VisionDirect.co.uk in terms of price - 90 GBP for Sainsbury, 84 GBP for VisionDirect.co.uk. VisionDirect.co.uk wins on other quantities, too, along with all other products I checked.
I'm off to the states for a few days, so you'll have to wait for more news till next week. Anyone that can help me out with industry rumors is more than welcome to contact me at: ed the-at-sign EdsContactLenses.com.