Sunday, March 12, 2017

LentillasSi.es Revenue per Manufacturer


One of the many ways that I slice and dice the data that I pull from LentillasSi is sales per manufacturer. I track things like the gross margin for each, the number of units, the reorder frequency, etc. to try to get a better understanding of our sales.


Most of the data is private for competitive reasons, but some can be shared, and I will do so when possible. One shareable bit is the percentage of revenue per manufacturer. From this data, I've only included the big 4 (in revenue order): CooperVision, Alcon, Bausch & Lomb, and Johnson & Johnson.


CooperVision
CooperVision has been our best selling manufacturer forever. Biofinity and Proclear make up the bulk of the sales, but their newer dailies (especially Biomedics 1 Day Extra) are coming on strong. Although they made up 40% of our revenue, that's actually down from last year, when they made up 41%.
Alcon
Alcon (formerly Ciba Vision) is the manufacturer that grew most notably from last year, from 22 to 24% of our revenue. Their sales are more spread out, with Air Optix Aqua leading the pack, Dailies Total1 as our most popular daily lens, and Air Optix Colors being our most popular monthly lens.


Bausch & Lomb
Bausch & Lomb leads with their SofLens line, but we also sell quite a few of their liquids. Both Renu and Biotrue are big sellers, and also highly regarded by our optician. SofLens 59 is one of highest selling products.
Johnson & Johnson
Finally, Johnson & Johnson makes one of our perennial bestsellers, Acuvue Oasys. Their daily products, especially TruEye and Moist, are not selling as well in Spain as they sell in other countries, although there is a lot of excitement about the new Oasys Daily Lenses. Johnson & Johnson has also discontinued the Acuvue Advance line, and we're now selling off our remaining stock.

No comments: